Who we are
We’re MRM//McCann London, a leading customer relationship agency. We are obsessed with helping brands grow meaningful relationships with people using the power of creativity, the beauty of data, and the magic of technology.
We make one simple promise in everything we do:
TO STIR THE SOUL
What we do
We aim to stir the soul by bringing personal meaning to the brands people let into their lives. Our approach is holistic; informed by our diverse range of skills across disciplines, channels and platforms.
CUSTOMER STRATEGY AND EXPERIENCE
We devise and deliver end-to-end, multi-channel customer strategies and experiences.
- Strategic Proposition Development
- Persona and Journey Development
- Data and Communications Strategy
- Business Analysis
- UX and service Design
- Measurement and Analytics
- Data Visualisation
CREATIVE AND CONTENT DEVELOPMENT
We conceive, design and produce original creative content across every touchpoint and platform – whatever gives us the best possible chance to reach and engage the audience.
- Creative concept development
- Copywriting and editorial content
- Film and AV content
- Print and interaction design
RESEARCH AND INSIGHT
We deliver future-focused insight, consumer research and innovation concepts, using a variety of powerful techniques.
- Ethnographic research
- Qualitative customer research
- Focus groups and expert panels
- Competitor benchmarking
- Brand strategy
TECHNOLOGY AND DEVELOPMENT
Technology is at the heart of everything we do. It drives the award-winning solutions that we’re renowned for.
Why work with us
We have the soul of a start-up coupled with the strength and depth of a network.
SOUL OF A START-UP
We know our stuff and love what we do. We thrive on creating and building communications and experiences that people will love.
Below is a list of our latest clients. Roll over any logo to explore what we do for them.
We helped devise the brand and communication strategy to win their bid for Stansted Express and Greater Anglia rail franchises.
We helped develop their UK business vision, and the strategic, innovative initiatives to deliver it.
As part of McCann World Group we translate the new brand campaign into powerful fundraising activity.
We deliver brand content and CRM campaigns across EMEAR.
We acted as global technical integrator across this soft drink giant’s biggest campaign.
We drive business and consumer customer acquisition and retention across 5 of their insurance brands.
We drive and deliver CRM for Europe’s most successful low cost airline.
We provide CX and relationship strategy for the UK and France’s leading shopping centres owner.
We deliver digital communications across Europe to businesses and consumers.
We manage the subscription strategy and delivery for OnStar in 30 countries.
We are the lead strategic and creative agency, overseeing brand TV through to digital communications.
We drive brand advocacy and relationships for Pernod Ricard’s 10 key brands.
We provide full-service digital and consultancy services to the world’s second-largest petrochemical company.
We are responsible for the strategy, creative and development of their award-winning digital presence.
We provide customer engagement strategies, physical and digital, for the UK’s biggest challenger bank.
We drive and deliver CRM and digital communications for this well-established automotive giant.