Creative Experience of the Decade: Survival Billboard

Feb 01, 2020

Our work for Xbox scoops top accolade

Our human billboard to launch the latest Tomb Raider game has been picked as one of the Creative Experiences of the Decade. Along with our fellow McCann Worldgroup agencies McCann London, Momentum and Craft, we created the billboard to launch the latest Tomb Raider, hanging eight people on to a survival board.

Contestants were perched for up to 24 hours and endured a variety of faux weather conditions, including snow, rain and wind. The winner was awarded a round-the-world trip inspired by the locations Lara Croft visits in Rise of the Tomb Raider.