May 15, 2020
We’re delighted that our work for the D&AD has been awarded Gold at the prestigious Caples Awards, in Direct Mail.
Tasked with driving interest to D&AD’s Masterclasses without much in the way of budget, we were forced to use the one assets we already had – the most revered book in our industry, The Annual.
And then we were bold.
We ripped pages from the book, and mailed them to the people whose pencil-winning work featured them.
We attached a card that read: You know where great work ends up. But does your agency know where it begins?
This was then followed up with a call-to-action to search for D&AD Masterclasses.