HOW WE STIRRED THE SOULS OF SUPPORTERS
Brands spend millions to gain cut-through. Unfortunately, Vauxhall’s budget was a bit less than that. And they weren’t an official sponsor of the Euro 2016 football tournament.
But we didn’t fret.
DURING A UK DERBY
In a commentator’s Cheshire mansion.
When he was commentating.
Yep, we gave fans the chance to see all the England v Wales action from Robbie Savage’s sofa. When he wasn’t there.
Robbie set down some house rules. And fans could enter the competition via the specially designed ‘GetIN’ site.
The winners drank all of Robbie’s beer and were waited on by footy legends, with all the action live-streamed.
WHILE POOR OLD ROBBIE WAS ON TELLY
- 78m social video views
- 6m Twitter interactions
- 152% rise in test drives
- 18% rise in overall brand perception