Vauxhall

THE EUROS

HOW WE STIRRED THE SOULS OF SUPPORTERS

Brands spend millions to gain cut-through. Unfortunately, Vauxhall’s budget was a bit less than that. And they weren’t an official sponsor of the Euro 2016 football tournament.

But we didn’t fret.

INSTEAD
WE THREW
A PARTY
DURING A UK DERBY

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In a commentator’s Cheshire mansion.

When he was commentating.

Yep, we gave fans the chance to see all the England v Wales action from Robbie Savage’s sofa. When he wasn’t there.

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Robbie set down some house rules. And fans could enter the competition via the specially designed ‘GetIN’ site.

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The winners drank all of Robbie’s beer and were waited on by footy legends, with all the action live-streamed.

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WHILE POOR OLD ROBBIE WAS ON TELLY

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The results?

  • 78m social video views
  • 6m Twitter interactions
  • 152% rise in test drives
  • 18% rise in overall brand perception
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MRM Worldwide (UK), Limited trading as MRM//McCann

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