Understanding the relationship between business success and accessibility

Digital sign with advert and BSL intepreter on it
Bionic reading works by strategically bolding parts of words to make text easier to process. Read more.

Microsoft’s mission “to empower every person and every organisation on the planet to achieve more” couldn’t be more truly represented in their strive for accessibility and inclusion.

In the UK, we helped them put this front and centre by developing a digital out-of-home campaign (with social and a website to support) to inspire businesses to join Microsoft in putting accessibility as a strategic priority. And, in doing so, being the first advertiser to incorporate British Sign Language into a digital out-of-home ad.

Digital sign with Microsoft advert

We also helped Microsoft walk the walk and are immensely proud to lead the Microsoft global community in their accessibility mission using tools, such as Office Accessibility Checker, to ultimately became the first region to be deemed ‘100% accessible’ across all of Microsoft UK’s comms. Be it across the content we produce for them across web, social and emails, or events in conjunction with sister agency Momentum.