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MRM Better Together – Account Management

Welcome to “Better Together” an interview series designed to give readers an insight into what it's like to work in the advertising industry and at MRM specifically. In this edition, we meet Alexandros Giagkas, ‪Account Manager at MRM.

January 2023
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What is your role and how long have you been with MRM?

I’m an Account Manager, working with Direct Line Group and I’ve been with MRM for 8 months.

Tell us about your typical workday as an Account Manager.

My day starts with a much-needed morning coffee, to get me going since I wouldn’t call myself a morning person!

I usually spend the first hour or so of the day on catch-up calls with the rest of the account and email marketing teams to discuss tasks and priorities for the upcoming day/week. I would then spend most of my day communicating with clients, briefing the creative teams on projects, and checking the timing plans and cost estimates for new projects – all to make sure that everything is running smoothly to deliver the promised results for our clients.

At the end of the day, I often take a few moments to look back at my day and reflect on my actions; there’s no progress without challenge, and I see my role as one that is constantly making me take those forward progress steps.

What do you enjoy most about working at MRM and in the advertising industry?

MRM has given me the chance to get a better understanding of the advertising industry itself. I find myself surrounded by exceptional people, who have incredible knowledge and are always willing to share it. It is such an amazing feeling to witness the journey of a project, from an intriguing idea to a mesmerising design. Talented people are responsible for beautiful creative results, and this is where I find joy in the advertising industry.

Did you know you always wanted to do a role like this?

If I say yes, that would be a lie. I always knew that communication was a key attribute of my personality and I have always been a very organised person. I changed a few roles earlier in my career to find one that suits me better, as soon as I got my first role as an Account Manager I realised it was something I can do well; something that I can enjoy doing even on a bad day.

What’s one of your biggest failures and what did you learn from it?

I guess there is a failure that most Account Managers experience and always keep in mind, and that’s the failure of either overpromising or underdelivering to their client. So, I would say that being able to take that step back and look at the bigger picture with the necessary realism is something that I’ve learned through past failures.

What’s your top tip for hybrid working?

Enjoy the benefits of both work environments. When I’m in the office, I usually try to sit at different spots/desks – this gives me the chance to meet different people in the agency and it makes the time go in a more fun way. On the other hand, when I’m working from home, I feel like it’s easier for me to focus on my work and get more tasks done, so I usually save the meatier projects for my work-from-home days.

Would you recommend a career in advertising to a young person considering their career options?

A career in advertising is for the adventurous. If you find yourself constantly questioning and challenging things around you, then this is most likely a good fit for you. You will soon feel that you are part of something extraordinary, something special. You will create new ideas that will travel the world, you will be telling a story; you will be part of it and that feeling is unique.